The story of Balmsense in the newspaper
In June 2026, Balmsense was featured on the center spread of the Noordhollands Dagblad. Journalist Leo Blank interviewed me about the journey from my skincare practice to Balmsense, the skin measurements that preceded it, and the development of the first two balms.
It became a beautiful story about the question that started it all, my search for skincare that makes more sense, and the years I spent step-by-step developing my own formulas.
Would you like to read the article?
Open the original newspaper spread as a PDF. You can easily enlarge the article and read it at your leisure.
Read the article as a PDF →
The center spread in the Noordhollands Dagblad, June 2026.
Behind the article
From skin practice to proprietary formulation
Balmsense did not originate from the idea of starting yet another cosmetic brand. In my skin practice, I saw for years what happened to the skin when we cleansed less intensively and replenished lost fats. With skin measurements, I was able to track those changes as well.
That practical experience eventually led me to cosmetic formulation. From a small laboratory and constant testing and adjusting, Balmsense grew into its first professional production.
